For this brief I wanted to question commercial/consumerism ideas on beauty against the beauty of reality. I was interested in how companies use beauty and lifestyle ideals to sell products.
Inspired by Barbara Kruger’s work I first thought about mocking advertising campaigns, and taking there slogans/phrases used and applying them to more realistic scenarios. ‘Out of this world’, ‘I Am Perfected’,’Have it All’ and ‘Smile Like A Woman’, - just some that I found. However I began to over complicate things and struggled with my overall ideas, so I tried to simplify it by going out and observing the contrast between shop windows and people on the streets. I discovered a few characters which inspired me to create my final drawings.
During my crit, I was told I should represent a greater contrast in my images. For example a tramp sitting outside a Chanel store. I understood that my illustrations could have been more explicit, however I still wanted it to be subtle. I think contrasting poverty with capitalism, luxury products, upper classes etc is questioning society and gentrification, and not beauty. Though if i had contextualised this project better I probably could have connected the two subjects.
I think my project could have been more interesting if I had focused on stronger concept rather than worrying about the aesthetics. I worried too much about creating ‘beautiful’ illustrations. Originally I wanted to explore a new mouthed of image making, like mono printing or rough colour pencil drawings, but I didn’t experiment enough in the first half of the week. So when it came the making the images I was too afraid to take the risk and try and something else just incase it didn’t work out. Therefore I stuck to what I knew and creating line drawings and blocked in colour using ink.