Unit 4: Going up going down, Moving Image

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INITAL IDEAS

Our task was to represent a paradox or a statement which contradicts itself. Whilst doing research, myself and my partner Ellen came across this quote from George Orwell’s Animal Farm: ‘All animals are equal, but some are more equal than others’. We thought instead illustrating its context in the novel, we thought of approaching it a different angle. We were interested in how there is a some kind of system of hierarchy in animals and how humans value certain animals. For example some are slaughtered for meat and others who domesticated. We just focused on western culture values, because it would be different in say eastern cultures.  

We began to think about how we could represent some sort of contrast. Ideas like a farmer feeding his dog a steak/bone or a woman in a fur coat stroking her cat etc. However because we wanted to include the quote in our films, we had to work out how to sequence it alongside our images. We only had 20’s up and 20’s down to represent out ideas, so we need to think of something simpler.

 

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In our crit, some feedback suggested we use some sort of statistics, for example ‘How many people eat meat in the UK?’ vs ‘How many people own pets in the UK?’. We took this on board, and decided to use actually pies to represent pie charts. The meat eating data would be the film going up along side the first half of the quote ‘Animals are equal’. The pet owning data would be going down with the rest of the quote ‘But some animals are more equal than others’. 

The first film it we would be a normal standard meat pie, but the second one we decided to make pet type features to put inside the pie. This was to try and make the point that if you saw a mince beef pie you wouldn’t think twice, but if you saw a cat or dog pie you would think that was disgusting and wrong. Despite they are both animals, our culture as categorised animals in our society.

We didn’t want to accompanying text to look flat against the 3d pie, so I decided to make the words of pastry. Then when it came to filming, I planned to use piping to create words out of gravy, however the method was quite tricky and messy so we decide instead to use brown paint. Ellen made the ears etc to go in the second pie. 

 

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We were both pleased with out final outcome. We learnt a lot more about how to use Premiere Pro and After Effects. I think the pastry words were quite successful, however the painted words weren’t as clear and apparently we were told looked like blood. So I think using a marker or a pencil crayon would have been fine and added to the stop motion/ hand made aesthetics.  Also maybe the pet features in the second pie could have more obvious, though our audience found it gruesome (which is what we wanted) but I don’t think they realised it was meant cat ears, and canary feathers etc. We could have experimented a bit with materials, like collage pictures of pets or something, but are overall point was made and understood.

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